A Capability Statement is a business’s government resume. Government contractors marketing directly to Government Buyers without a Capability Statement are lacking the essential tools for federal networking in 2015. These statements help educate contracting officials on the past performance of a business, personalized details of a business, and display federal information that is required of every active contractor.
These Capability Statements can be used for a number of different utilities to help registered businesses win available government contracts.
The top 3 reasons for creating a Capability Statement are:
1. Networking Events
A Capability Statement can be an excellent hand out during networking events. If you are attending a Chamber of Commerce event, a Federal Networking Ceremony or just a B2B luncheon it is smart for a business to have multiple copies of their Capability Statement. Save the Capability Statement on USB drives, paper handouts, Google Doc files, Dropbox files or even on a Government Formatted Website with a PDF download option. Every government contractor should be prepared with their Capability Statement at every event with potential opportunities.
2. Email Marketing Distribution
The Small Business Administration (SBA) encourages businesses to hire consultants to maximize their marketing potential and guide their business through the federal marketplace. US Federal Contractor Registration provides a Placement Specialist for every business looking to pursue government contracts and become properly registered. Available marketing campaigns can be set for distribution based on a state, region or nation-wide distribution.
3. Request for Information (RFI) Opportunity
If a Government Buyer is interested in the services of a contractor they will send a Request for Information (RFI) notice. An RFI is a standard business process whose purpose is to collect written information about the capabilities of various suppliers. A government contractor would then want to send their Capability Statement to said Government Buyer to provide all of the initial information needed for a Procurement Officer to begin processing the potential contract.
A few more details can be found in this article.
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