5 reasons Why you should Customize your resume

The job seekers think that customizing their resumes for specific opportunities is a waste of their time. Not true!
Resumes should be customized to the opportunity the job seeker is applying for. If resumes don’t obviously connect the dots between the job requirements and the applicant’s qualifications, those resumes are rejected with all of the other unqualified applicants. 
​And, below, are 5 reasons why.

• To stand out from the crowd: that customization is an instant – and a very important – differentiator.
• To make it very clear that you are qualified for the job: an average of 7 seconds spent to determine if you are qualified/interesting or not.

Perhaps some of the estimated 80% to 90% of “unqualified” applicants who are rejected do actually have the qualifications, but their qualifications are buried among the bullets in a standard work history resume.
The recruiter or employer will not carefully read through the submitted resumes to discover those qualifications. Not going to happen in that 7 second scan!

• To demonstrate genuine interest in the opportunity: employers want to see clear evidence that the job seeker is genuinely interested in the opportunity.

Recent studies show that job seekers spend an average of 80 seconds (less than 1.5 minutes!) reading a job posting before hitting the “Apply” button. And, employers are pretty fed up with resume spammers.

• To ensure that the appropriate keywords are included for the automated screening: being found in the ATS search means your resume will be seen and receive consideration.

Customizing your resume to include the keywords from the job description should greatly increase the probability that your resume will be found in that recruiter’s “Applicant Tracking System” (or “ATS”) search. 

• To demonstrate your technology and business savvy: employers want employees who understand how to use technology for business. 

Your Mileage May Vary

Based on the above stand of points, your chances of avoiding the black hole increase with the care you take customizing your resume for each opportunity you apply for. It should be an investment of time that is very well spent!

You can also see detailed article here.