Social network recruiters search the LinkedIn database for candidates that have a specific set of qualifications and/or key words in their Profile.
After searching the database, recruiters get served with "search results" that include a Profile view for each candidate.
As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates. This is often called LinkedIn SEO, or improving your LinkedIn search rank.
One of the factors in your job search is failure to beat the Applicant Tracking System (ATS).
By definition, an ATS is a “software application that enables the electronic handling of recruitment needs.” Although the definition is vague and simply sounds like a management system for applications, an ATS also has the ability to scan incoming resumes for keywords/phrases that are set by the employer. Many corporations utilize an ATS as a pre-determinant of whether or not you’re the right candidate for the position, based on what you’ve included in your resume.
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