KSAs - Knowledge, Skills and Abilities - a list of special qualifications and personal attributes that you need to have for a particular job. These are the unique requirements that the hiring agency wants to find in the person selected to fill a particular job. 
​A primary purpose of KSAs is to measure those qualities that will set one candidate apart from the others. In federal personnel guidance, KSAs are defined as the factors that identify the better candidates from a group of persons basically qualified for a position.

More than 85% of employers will "source" (find) people through LinkedIn. LinkedIn offers many opportunities to include appropriate keywords for your job search and career.
​It is smart to take advantage of that opportunity, given LinkedIn's popularity among recruiters.