Do you have a Capability Statement for your business?

A Capabilities Statement:

• is a snapshot of your company that serves as a resume for your business.
• tells potential clients who you are, what you do, and how you are different from your competitors.
• is a critical tool in government contracting, no matter what size company you represent.

Place into a capability statement (CAPE) the specific information others need to know for a sound decision about your company qualifications.
A Capabilities Statement should be:

• Brief (only 1 or 2 pages), to the point, and specifically related to the individual agency's needs.
• Visually interesting with a graphic identity similar to your company's brand and logo.
• A searchable document that can be easily changed and sent as a PDF file.

MAKE IT PROMOTIONAL
Major elements of your capability statement, in addition to your small business designation and certifications, are as follows:

1. Company overview
2. Supplies and services description couched utilizing your marketing ideas and strategy.
3. Past performance of your enterprise or your personal background and qualifications (experience, education, etc.).
4. Facilities or capabilities overview (How you perform your service couched in a manner that will appeal to your target market).
5. Explanation of the positive results the client should expect.
6. Points of contact and ways to contact you for meetings, placing an order and contracting your services.

In the end of the day: A good quality CAPE is the spearhead of your marketing campaign and your visual image;  focused and direct, it must be informative, concise and a snapshot of the very best you can offer. More details in this useful article.