Social network recruiters search the LinkedIn database for candidates that have a specific set of qualifications and/or key words in their Profile.
After searching the database, recruiters get served with "search results" that include a Profile view for each candidate.
As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates. This is often called LinkedIn SEO, or improving your LinkedIn search rank.
There are many things a job seeker can do to optimize their Profile to align with the LinkedIn sourcing process.
You want the recruiters to see your Profile snapshot and think, "Wow, there’s the perfect candidate," and then click to view your full Profile information.
Consider these tips:
Your LinkedIn headline is like your personal tagline.
By following these Profile optimization tips, you increase the likelihood that you will show up positively in the search results, when recruiters are sourcing candidates that match your set of qualifications, education and experiences.
A few more details can be found in this article.
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