We don't think like psychologists. And in doing so, we sell ourselves short. Here are six ways to change that:
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Business presentations don't have to all be the same, and being in the audience during one doesn't have to be sleep-inducing. It is possible to make every business presentation entertaining, informative and enjoyable for all parties involved.
Experts shared their best tips for creating and giving a killer presentation that will engage your audience and help you land the sale. 
Capability statements and brochures are important tools to influence your customers. Knowing the difference between them and when to use them requires understanding the differences between them.
A Capability Statement is a business’s government resume. Government contractors marketing directly to Government Buyers without a Capability Statement are lacking the essential tools for federal networking in 2015. These statements help educate contracting officials on the past performance of a business, personalized details of a business, and display federal information that is required of every active contractor.
 S.T.A.R. Method is a technique employed by employers to evaluate your past experience and behavior in order to predict your future behavior in a particular situation. Answering behavioral questions is not an easy task, but proper preparation will assist you in answering them successfully. Utilizing the S.T.A.R. Method will help you construct an organized, specific, thoughtful, and concise answer.
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July 2019
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