Why you must update your LinkedIn Profile today?

Over the past decade, LinkedIn has become an essential personal branding tool. It has never been more important to build and maintain a stellar LinkedIn profile.

​The virtual professional network has morphed from an online resume and networking site to a comprehensive personal branding resource. 

Here are nine eye-opening reasons why you need to polish your LinkedIn profile right now!

1. It has millions of members. With over 225 million members, LinkedIn is the world’s largest professional network. Brand-conscious leaders don’t turn their backs on two hundred million prospects.
2. It shows up at the top of Google searches. When someone googles you, your LinkedIn profile will likely show up in the first or second spot – that’s some powerful Google juice!
3. People are researching you. All kinds of people use all kinds of ways to learn about you. LinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your brand.
4. It’s packed with invaluable resources. LinkedIn helps you expand your success by offering crucial connections and expertise.
5. You don’t know what you’re missing out on. While you’re reading this, someone is searching LinkedIn for the services you provide. You need to make sure you’re highly visible to that person. 
6. You’ll stay ultra-current. Following thought-leaders and companies helps you stay on top of what’s happening in your industry or job function – firsthand info that is unfiltered by the media.
7. You’ll automatically remain connected. LinkedIn allows you to update your status regularly, instantly letting everyone in your audience know what’s new in your world and where to find you.
8. It’s the most efficient way to manage your network. Thanks to the opportunity to use tags, you can arrange you contacts into groups that make sense to you.
9. It’s the ultimate personal branding platform. LinkedIn provides one of the best opportunities to increase your visibility and credibility with members of your brand community.

 
Using all the features of this powerful online tool will help you paint a compelling picture of who you are in the real world.

A few more details can be found in this article.